Comments on: Staring into the newspaper abyss http://www.theharbinger.co.za/wordpress/2009/04/29/staring-into-the-newspaper-abyss/ Thu, 09 Feb 2012 07:55:33 +0000 http://wordpress.org/?v=2.6.3 By: dave http://www.theharbinger.co.za/wordpress/2009/04/29/staring-into-the-newspaper-abyss/#comment-252325 dave Fri, 05 Jun 2009 14:11:35 +0000 http://www.theharbinger.co.za/wordpress/?p=490#comment-252325 Newspapers, I believe, will not disappear, they will merely suffer (or enjoy) a metamorphosis as such, to become a product that combines the easy of use of a newspaper (touch feel, page quickly through and then put away) with the speed and accessibility of the internet. Think Kindle (Amazon.com’s pet project) but more manipulative (like a newspaper). Ultimately the broadsheet will die; the tabloid will survive but not in newsprint. No more trees axed for paper, not even recycled paper. The masses amount of revenues that media companies enjoyed from their print products are already a thing of the past, never to be repeated. Content will take over as the most valuable resource media companies can claim, not their ad revenues Newspapers, I believe, will not disappear, they will merely suffer (or enjoy) a metamorphosis as such, to become a product that combines the easy of use of a newspaper (touch feel, page quickly through and then put away) with the speed and accessibility of the internet. Think Kindle (Amazon.com’s pet project) but more manipulative (like a newspaper). Ultimately the broadsheet will die; the tabloid will survive but not in newsprint. No more trees axed for paper, not even recycled paper. The masses amount of revenues that media companies enjoyed from their print products are already a thing of the past, never to be repeated. Content will take over as the most valuable resource media companies can claim, not their ad revenues

]]> By: David Ansara http://www.theharbinger.co.za/wordpress/2009/04/29/staring-into-the-newspaper-abyss/#comment-252324 David Ansara Thu, 04 Jun 2009 23:57:51 +0000 http://www.theharbinger.co.za/wordpress/?p=490#comment-252324 @Harriet What's challenging the newspapers is that the advertising base has become increasingly diversified. There are now dozens of outlets competing for adspend where newspapers previously enjoyed dominance. What is nice about the internet is you can actually track click-throughs and access concrete evidence of ad viewers actually following through on your product. Unlike a billboard, where people drive by and there's no way of telling how effective it is. @Harriet

What’s challenging the newspapers is that the advertising base has become increasingly diversified. There are now dozens of outlets competing for adspend where newspapers previously enjoyed dominance.

What is nice about the internet is you can actually track click-throughs and access concrete evidence of ad viewers actually following through on your product. Unlike a billboard, where people drive by and there’s no way of telling how effective it is.

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