» Well done, Dispatch

Well done, Dispatch

August 31st, 2011

Amidst the furore over inappropriate front pages, it is worth noting a smart but barely noticed move from East London’s Daily Dispatch.

Acting editor Charles Mogale had an absolutely shocking picture of abuse at the local mortuary, with a baby’s body lying in a bucket. Determined to use it, but wary of putting it on the cover, he created a wrap-around front page: “Exhuming the truth: An investigation into the shocking conditions of State-run mortuaries in the Eastern Cape”, it shouted. And then it warned: “Graphic pictures of death inside. Not for sensitive readers.” Inside, was the original front page with the shocking picture.

He had turned an ethical problem into a marketing device. Brilliant.

Dispatch's wrap-around, warning readers

The (inside) front page with the horrifying picture

Entry Filed under: Anton Harber, Media regulation, Print

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Anton Harber: Media

Professor Anton Harber directs the Journalism and Media Studies Programme at Wits University. He is former editor of the Mail & Guardian.
Full bio

Daily newspaper sales, South Africa
(Ave sales Jul-Dec)
1960 - 681 053 (Population 17,3m)
1970 - 723 566 (22m)
1980 - 803 229 (27,5m)
1990 - 1 214 396 (35,2m)
2000 - 1 117 886 (44m)
2006 - 1 600 000 (47,3m)
2011 - 1 310 000 (49m)

(Sources: ABC and nationmaster.com)

“It was pure political theatre. The excited room was filled with government officials, government consultants, quasi-government agencies, politicians and pupils from government schools. As if on cue, the room rang with applause as one education victory after another was claimed. This was, after all, the annual drama in which the minister of basic education appears on stage to announce the Grade 12 National Senior Certificate (NSC) results …” - Educationist Jonathan Jansen, one of the few with the credibility to look critically at this “celebratory orgy of mediocrity”.

“The (Incwala) ceremony is cloaked in secrecy and marks the (Swaziland) king’s return to public life after a period of withdrawal and spiritual contemplation. Among its highlights is a symbolic demonstration by the king of his power and dominance in a process involving his penetration of a black bull … But last year’s selected bull, according to a recent account from a whistle-blowing Incwala initiate, objected strongly, and threw off Africa’s last absolute monarch.” - Some surprises in this (un-bylined) account of Swaziland politics in Southern African Report

“When the Great Zucchini arrived that Saturday morning, Don had no idea who he was. Frankly, he didn’t look like a great anything. He looked like a house painter, Don thought, with some justification. He wears no costume. He was in painter’s pants, a coffee-stained shirt and a two-day growth of beard. He toted his beat-up props in beat-up steamer trunks, with ripped faux leather and broken hinges hanging askew.” - A classic of magazine profiling, by Gene Weingarten of the Washington Post.

Diepsloot (Jonathan Ball, 2011)

Diesploot: Of Frogs and Fractals, a public lecture at the University of Johannesburg, 4 August 2011

Troublemakers - The Best of South Africa’s Investigative Journalism (Jacana, 2101), edited by Anton Harber and Margaret Renn

Introduction - The Troublemakers: An account of the rise of a new wave of investigative journalism in South Africa.

What is Left Unsaid: Reporting the South African HIV Epidemic, edited by Kristin Palitza, Natalie Ridgard, Helen Struthers and Anton Harber (Fanele, 2010)